The role of Marketing Manager within the Automotive Industry is specifically focused on maximising revenue by developing and implementing marketing strategies. This will usually include traditional marketing methods as well as digital marketing such as SEO content, websites and social media updates.
Automotive Marketing Managers tend to be based within larger Dealership Groups and will have to work closely with the Regional Marketing Manager to ensure consistency across the Franchises. You will be required to deliver reports and analysis on the success of the marketing campaigns and be able to offer constructive changes where necessary. For this reason, being a strategic thinker, strong analytical skills and the ability to influence and overcome challenges are all essential qualities.
This role is a diverse one which will require creative thinking and you will be both an advocate and expert on the brand you are representing. At the centre of this role is generating leads, managing brand reputation and positioning and increasing brand awareness. As Marketing Manager, you will be responsible for the ensuring the Marketing Team meets their targets.
Most employers will be looking for someone with strong commercial awareness and understanding of the Automotive Industry along with a proven track record of managing successful marketing campaigns. This role offers great scope for promotion which could include General Sales Manager or Marketing Director depending on the direction you choose to take.
Typical hours for this role are around 40 hours per week and this is usually Monday – Friday. In return, you will be rewarded with a great salary; which can vary significantly depending on the brand you are representing. As a broad benchmark, salary can range from £18K-£50K per year. Other benefits are usually attached to this job such as a company car.
If you are looking for Marketing Manager roles in the Motor trade, then you have come to the right place. Our expert team of Automotive Recruitment Consultants have helped 1000’s of candidates find their dream job.
At Perfect Placement we recruit across all disciplines of the Motor Trade, including roles in Automotive Main Car Dealerships such as Mercedes, Audi, BMW, VW, Jaguar, Land Rover, Volvo, Bentley, Porsche, Lexus, Toyota, Mazda, Ford, Peugeot, Renault, Citroen, Vauxhall, Nissan and many more.
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