With many Automotive businesses embracing modern technology there is always going to be a danger of taking it too far.
The VAG Group now use iPads throughout the sales process to give customers even more assistance.
If you are interested in a vehicle on the forecourt, a car sales executive will now email you a full video of the inside and outside of that vehicle before you go to see it directly.
Companies have started catching on to the “pop-up” concept. Tesla were the first, and now it seems other manufacturers are looking at the idea as an excellent way to attract customers
These are great additions to the sales process and ultimately give more assistance to the customer.
But, when does this go too far and instead of assisting the sales process makes it obsolete?
We have all done it; we have visited Amazon on our phone or tablet and seen something that we want. We can hit the “one-click” button and then have no recollection of purchase until it arrives.
Usually, the item is small and relatively cheap, so it isn’t a massive problem... if it happened to be a BMW i3 that could be a little more awkward.
As published last week the Japanese can now purchase the BMW i3 on Amazon, this is an issue for two reasons:
- Explaining to your partner /Bank Manager that you are accidentally the proud owner of a £30k+ Car,
- If this is the future of car sales, what will happen to dealerships and Car sales executives?
In theory, this is a logical step, as you can buy nearly anything from the likes of Amazon, and their buying power passes discounts to the likes of you and me.
If this becomes a preferred source for car sales and prevents customers entering a showroom, it could be paving the way for the demise of the Automotive Retail sector.
Will it catch on?