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Car Sales Manager Job in Stratford-upon-Avon

Warwickshire
Stratford-upon-Avon
Service Department, Sales Department, Independent Garage
£38000 - £45000 per annum
145664
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Sales and Service Manager Opportunity
  • Location: Stratford upon Avon area
  • Salary: £38,000 per annum + 3% performance bonus + Quality Performance Indicators
  • Contract Type: Full-Time, Permanent
  • Hours: Monday–Friday 09:00–17:00, Saturday 09:00–13:00 (on rotation)
The Sales and Service Manager plays a pivotal, hands-on managerial role, directly engaging with customers at the intersection of eCommerce, technical service, and consultative selling. Reporting to the CEO, this role is responsible for ensuring seamless, informed, and conversion-driven customer journeys both online and in-person.

The manager actively oversees the management of inbound leads, provides expert vehicle-related guidance, coordinates workshop jobs, and supports customers throughout every stage of the sales and service process.

This role is essential to the success of our evolving hybrid sales model, where digital tools (WooCommerce, ZOHO CRM, ZOHO Books, ZOHO Bookings) are integrated with personalised service to deliver an exceptional customer experience.

As the Sales and Service Manager, you will take charge of overseeing and refining the potential customers' journey through the sales pipeline, ensuring their transformation into loyal clients. Your expertise in hands-on sales pipeline management will be crucial for driving the business's success through effective lead handling and customer service.

Key Responsibilities:
  • Develop and maintain a well-organised sales pipeline that outlines the entire sales process from start to finish.
  • Break down the sales journey into manageable stages to enhance focus, clarity, and efficiency.
  • Implement strategies to nurture leads through each stage of the pipeline.
Managing Leads and Deal Management:
  • Lead Management and Qualification: Identify potential leads and assess their fit with the product or service through initial contact and analysis. Prioritise leads to focus on high-potential opportunities.
  • Pipeline Progression: Move leads through the sales pipeline by employing targeted strategies and maintaining regular communication to keep them engaged.
  • Deal Management: Collaborate with team members to negotiate terms and close deals effectively, ensuring all parties are aligned and satisfied with the outcome.
Key Stages and Responsibilities:
  • Awareness: Introduce potential customers to the product or service through engaging content, such as blogs or social media posts.
  • Consideration: Provide leads with detailed information, including case studies or testimonials, to demonstrate the value offered.
  • Decision: Facilitate the decision-making process by offering personalised offers or demos to encourage lead conversion.
  • Action: Ensure a smooth transition as leads become customers, focusing on customer satisfaction and retention.
Requirements:
  • Experience in sales pipeline management and lead nurturing.
  • Strong organisational and communication skills.
  • Ability to develop engaging content and provide detailed product information.
  • Proficiency in using CRM software to track and manage leads.
Sales and Ecommerce Integration:
  • Qualify and process leads via online, phone, email, and face-to-face channels using ZOHO CRM.
  • Assist customers in navigating self-service ecommerce options, including product selectors and vehicle-fitment tools.
  • Support the completion of online purchases by resolving queries and following up on abandoned carts.
  • Create quotes, invoices, and manage transactions using ZOHO Books and Stripe.
Customer Consultation and Booking Management:
  • Deliver professional guidance on remapping, tuning tools, and performance upgrades tailored to customer vehicles.
  • Use ZOHO Bookings to schedule consultations, installations, and workshop services.
  • Maintain continuous customer communication regarding booking updates, job progress, and after-sales support.
Workshop and Fulfilment Coordination:
  • Collaborate with the Workshop Team to allocate jobs, monitor turnaround, and ensure SLAs are met.
  • Manage parts availability and liaise with suppliers to ensure timely delivery for workshop jobs.
  • Conduct goods-inward checks, raise purchase orders, and coordinate shipping/collection logistics.
Customer Relationship Management:
  • Build lasting relationships through consultative, solutions-based sales.
  • Resolve complaints and escalate technical issues while maintaining professionalism.
  • Encourage post-sale feedback, promote online reviews, and participate in marketing follow-ups.
Hybrid Operations and Administration:
  • Monitor dashboards and reports in ZOHO CRM and Books to prioritise workload and measure KPI performance.
  • Take ownership of the customer order lifecycle – from enquiry to aftersales.
  • Participate in training workshops (e.g., WooCommerce Sales Power, Tuneability) and contribute to digital knowledgebase development.
Contact Aedan Oliver, Automotive Recruitment Specialist at Perfect Placement covering Stratford-upon-Avon and Warwickshire, today to discover more about this fantastic opportunity.

Our team of Automotive recruitment specialists are dedicated to finding the perfect match for both job seekers and employers in the motor trade. Don't settle for just any Motor Trade job - let us help you find the one to take the first step towards your dream Motor Trade career.
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