Perfect Placement, a leading automotive recruitment consultancy, is proud to present an exciting opportunity with our prestigious client, a renowned name in the luxury automotive sector. This Marketing Manager role offers the chance to lead and champion an innovative marketing strategy, elevating the brand within the world of luxury automotive.
As a Marketing Manager, you will play a pivotal role in shaping the marketing strategy and plans for the business and its iconic marques. You will drive a consistent influx of high-quality prospects for the sales team, foster loyalty among existing customers in both sales and aftersales, identify additional sales opportunities, and enhance the value of the brand.
Key Responsibilities as a Marketing Manager:
- Strategic Planning: Develop and execute quarterly and annual marketing plans aligned with business objectives, collaborating with cross-functional teams for cohesive strategies.
- Campaign Development: Create and oversee innovative marketing campaigns targeting a high-net-worth audience, leveraging channels such as digital, social media, and experiential marketing.
- Event Management: Plan and execute high-quality events to generate prospects, cross-selling, and upselling opportunities, while ensuring compliance, safety, and brand standards.
- Brand Management: Safeguard and enhance the brand image, ensuring consistency across all marketing channels and touchpoints.
- Partnership Building: Establish and nurture relationships with key strategic partners to amplify brand visibility.
- Budget Management: Manage the marketing budget effectively, tracking and reporting on ROI to maximise impact.
- CRM Utilisation: Leverage CRM systems and marketing tools to gain data insights and activate targeted campaigns, collaborating with the marketing team for optimal results.
- Stakeholder Relations: Manage relationships with manufacturer teams, positioning the business as a key partner in brand-building activities and upholding its reputation as an industry leader.
- Proven marketing experience at a management level.
- Ability to take ownership of the role, multitask, and find innovative solutions to complex challenges.
- Strategic thinker with a creative flair and strong attention to detail.
- Excellent written and verbal communication skills, adaptable to diverse audiences.
- Strong management, planning, and organisational skills to deliver marketing plans that achieve business objectives.
- Passion for and understanding of the luxury industry, with a basic knowledge of premium automotive brands.
- Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook).
- Outstanding interpersonal skills, with the ability to communicate effectively across all levels of the organisation.
For further details about the Marketing Manager position, please contact Liam Buffenbarger at Perfect Placement.
Our team of Automotive recruitment specialists are dedicated to finding the perfect match for both job seekers and employers in the motor trade. Don't settle for just any Motor Trade job - let us help you find the one to take the first step towards your dream Motor Trade career.